Creative TV Consultancy
for Storytellers
Make ‘Em Laugh,
Make ‘Em Cry,
Make ‘Em Commission You!
TV Industry Reality
Getting your projects seen, let alone commissioned, feels impossible right now. The landscape shifts constantly, executives are overwhelmed, and the gatekeepers seem to speak a different language entirely. But here's what I've learned after nearly a decade commissioning shows at BBC & UKTV: there's a code to this chaos. I've cracked it, and I'm here to share it.
Your Industry Insider
Think of me as equal parts mentor, translator, highly caffeinated guide who speaks fluent media jargon. I've seen behind the curtain and lived to tell the tale, now I help writers and producers demystify and deliver what I know works.
My clear processes help you:
Craft pitches that make commissioners stop mid-coffee and pay attention
Understand important differences from channel to channel and TX slots
Decode industry speak, like does "18-34 demo with strong digital engagement" actually mean something specific, or nah?
Cut through the noise to focus on what genuinely moves projects forward
Whether you're writing tears or punchlines, let's make sure they land.
How I Help
1-on-1 Sessions: Concentrated strategy for your specific projects. By identifying what's working, what isn't, I help to create your roadmap forward.
You'd be surprised how many of the pitches I've heard have been off the mark, or how little inside knowledge is available. I can help to keep your pitch on course, and on point.
On-Demand Courses: Learn the TV landscape from a human, complete with the real stories TV textbooks never tell you. Perfect for those who prefer learning in their PJs.
No jargon. No BS. Just the strategies that actually work.
We'll figure out your next move over a proper conversation, because the best breakthroughs always start with "what if we tried..."
Another TV Consultant? I know, urgh eye roll. But wait!
I'm not Ox-Bridge. I didn't know anyone to 'get me in' and I started (very) late as an assistant at Channel 4. But I paid attention, I worked hard and absorbed everything until I grew into the creative leader I wanted to see. Someone who gets it, cheerleads and pushes you forward.
I work with outsiders and underdogs - because I was one.
Strategic Guidance
"Sharpening Your Stories—So They Stand Out, Not Just Fit In
The Stuff No One Teaches You, But Should
The Secret Sauce: What Commissioners Actually Respond To
Film and TV Business Insights
Pitch Preparation
Your Creative Journey
You didn’t come this far to stop
So... you've got a brilliant idea rattling around in your brain like a pinball on espresso, but every time you try to explain it to someone, its sounds like a fever dream.
At The Asante Space scripted consultancy, I specialise in translating your 'this could be the next Breaking Bad' moments into actual packages that don't make commissioners eyes glaze over.
I'm here to be your creative GPS. Whether you're crafting the next comedy phenomenon that'll have people ugly-crying with laughter, a drama so gripping it makes people miss their train stop, or that genre-bending masterpiece that keeps you up at night – I got you covered.
Think of me as that friend who actually knows someone who knows someone in the industry (except I AM the someone, and I've got the battle scars and success stories to prove it).
I'll help you navigate the darkest corners of development because your brilliant idea deserves better than living forever in the Notes app on your phone.
Ready to turn your "what if" into "holy sh*t, this is actually happening"?!
Book a consultation and discover why writers who work with us stop introducing themselves as ’aspiring’ and start saying working writer.
Creative TV Consulting Services
Empowering all creatives to elevate their ideas and navigate the TV business by supporting writers and producers to sharpen their projects.
Pitch & Win
Assisting producers in refining your pitches for broadcasters and streamers to maximize your chances of success.
Television Insights & Strategy
Guiding writers to understand the industry dynamics and enhance their creative strategies for better opportunities.
Your Creative Partner
I'm Sarah Asante - Telly Addict & Founder @Asante Space.
As a former BBC & UKTV Scripted TV Commissioner specialising in Comedy, Drama and Digital Shorts, I offer strategic creative consulting to help you elevate your pitching, strengthen your storytelling and demystify the complexities of the industry.
Soon after BAFTA invited me to be an advisor on their ELEVATE program for 2 years, I realised how much knowledge I had to share with emerging writers and producers and a burning desire to spread the word ignited.
My 20 year creative TV career at leading broadcasters and companies such as Channel 4, ITV, Travel Channel and Fox International Channels, working across factual, docs, entertainment and scripted proved one thing - I know what works.
Whether you're writing comedy that cuts through or drama that dazzles at first sight - the right tone and balance is everything.
"Luckily, I’ve got years within TV and a decade’s worth of senior leadership receipts to share with you".
My commissions...
I LOVE Comedy, Drama, Digital Shorts and Podcasts.
Helping creators find their voice leading to critical acclaim is my calling card.
Don't just take my word for it,
click the IMDB link below to learn more.
Have you checked any of these out?
RESOURCES 📚
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Mailing List 📩
© 2025. All rights reserved.
In Just One Session, I’ll Help You Fix Your Pitch, So You Can Finally Land the Deal.
Most writers and creators walk into meetings without the key insights that get projects greenlit. That’s why I offer 1:1 Strategy Sessions where I’ll help you:
✔ Find the Hidden Weaknesses in your pitch and turn them into strengths.
✔ Break Free from Overused Ideas so your story stands out to commissioners or producers.
✔ Unlock Industry ‘Secrets’—audience demand, channel preferences and positioning, so you can pitch with confidence.
Sign up for my 60-minute deep dive now!